It’s no easy feat to make an actual store experience translate online and to mobile devices. But that’s the task that our Site Merchandising team is charged to do. We make sure the site aligns with overall brand and tone, uses merchandising best practices and drives sales seasonally. Site Merchandising also maximizes engagement and enhances the customer shopping experience – anytime and anywhere. We work with the Consumer Insights team to leverage real-time analytics and insights that transform the way our organization makes decisions. This is the future of our business.